As we are all experiencing a “new normal,” social media has become an important tool to connect. With all of the social media platforms to choose from how do you decide what resources you put into the platforms that will help you continue the conversation with your customers. I will provide tips that will help your social media create engagement by going over best practices including best applications to create and schedule posts. I will also discuss collecting user generated content. You will walk away from this hour with at least 10 to 20 takeaways that you can implement right away.